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What is The Shrewsbury Cake Trail?

The Shrewsbury Cake Trail is a trail taking place around the town centre on Saturday 12th March. Different bakeries/coffee shops will act as "checkpoints", at each checkpoint you will receive one small piece of cake or treat. By the end of the trail you will have received 7 delicious pieces of cake from each bakery for you to enjoy! We will provide you with a booklet to score your different treats throughout the day as you join us on a journey to discover the "People's Choice Baker of Shrewsbury 2022".

How much are tickets?

Tickets are £12.50 each, a ticket will get you a small slice of cake from each checkpoint and a booklet which contains information about participating bakeries and a scoring card. All proceeds made will be donated to the Lingen Davies Cancer Fund.

How long will the event last?
What are the event opening

Our event hours are 10am - 4pm. The final time you can start the trail is 2.30pm.

How do I get to the event?

There are regular buses and trains into the town centre, the stations are only a few minutes walk away from our starting venue. There is also car parking available outside of the venue. 

Is there disability access?
Where is the event held?

The event will take place throughout Shrewsbury Town Centre, a map and suggested route will be provided for you and available on our social media. Your starting location will be the University Centre Shrewsbury and this is where we will check you in and provide you with wristbands and a booklet! 

Our estimated time is between 1 hour and 1 and a half hours - around 1 and a half miles in total. However, this is individual to a group as some groups may choose to spread out their visits to the bakeries over a few hours. 

Our trail will involve moving around through the town - a distance of around 1.5 miles. Our venue will be accessible, a suggested route will be provided prior to the event therefore it would be up to an individual to assess if they wanted to take part in the event. Locations such as The Parade shopping centre have accessible entrances which could be used if required.

Who are your sponsors?
What is the event in aid of?

All proceeds made from our event will be donated to the amazing Lingen Davies Cancer Fund. This is a very important charity to the community and all money raised will help fund projects to ensure that local cancer patients receive the best possible treatment. 

For a full list of sponsors be sure to check our social media accounts or check out the sponsor section of our booklet on the day of the event!

Will there be access to toilets?

There will be access to toilets at the starting location, as well as there being access to the public toilets within the Darwin shopping centre.

What is the refund policy?

Only those who can provide proof of a positive coronavirus test, and those facing extreme circumstances (which will be examined on a case-by-case basis) will be able to apply for a refund. If attendees apply for a refund due to poor weather conditions, refunds will not be issued unless the weather turns extreme, and the event gets cancelled.

How do I get in touch with the event team?

The event team can be contacted via their email address (, their Facebook page (The Shrewsbury Cake Trail), or their Instagram page (@theshrewsburycaketrail).

Will dogs be allowed on the trail?

Dogs will be allowed on the trail itself as it is outside. However, they will not be allowed in the different bakeries and cafés along the trail. Guide dogs will be allowed inside in these locations.

Will there be information about allergies?

Some of the products on the trail may contain or have been prepared around nuts. More information will be provided nearer the trail itself, but it is up to the discretion of the attendee whether they choose to take part in the event.

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